How Plan Your Passing Earns Money

The short version

Plan Your Passing earns income from three things: direct product sales (the book, the community), affiliate commissions when you click certain links and buy a partner product, and lead-generation fees when you ask to be matched with a vetted attorney or insurance agent. We disclose every relationship, and we never let a commission decide what we recommend.

Affiliate links

Some of the links on this site are affiliate links. If you click one and buy something, we may receive a commission at no extra cost to you. We participate in affiliate programs from companies including, but not limited to, Trust and Will, Ethos, Tomorrow, Nolo (Internet Brands), and FreeWill partner organizations.

We only recommend products we have personally evaluated or that we believe genuinely help our readers. The commission does not raise the price you pay. The presence of an affiliate link is always disclosed in or near the link itself.

Lead generation

When you submit a form to be matched with an attorney, financial advisor, or insurance agent, we may receive a referral fee from that professional. The fee does not change what you pay them. It does not bias the matching algorithm beyond your stated location and case type. You can decline being contacted at any point.

What we do not do

We do not sell your data. We do not run display advertising on the site at this time. We do not accept payment for editorial coverage or for placement in our scenario guides, state guides, or checklists. We disclose every paid relationship, every time.

Editorial independence

The advice you read here is the same advice we would give a family member. If a partner product is wrong for you, we say so. If a partner product is right but expensive, we tell you the cheaper alternative. Our recommendations are based on outcomes for families, not on what pays us the most.

Questions or concerns

Email roger@planyourpassing.org. We answer everything.