Educational content only. Not legal, financial, tax, or medical advice. Plan Your Passing is not a law firm and no attorney-client relationship is created here. Estate, probate, tax, and inheritance laws differ by country, state, and county. You are responsible for confirming what applies to you. Always consult a licensed attorney in your jurisdiction before acting on anything you read or generate on this site.
Media Assets
Brand assets, photo guidelines, and editorial usage rules.
Everything press, partners, and editorial collaborators need to represent Plan Your Passing accurately. For interview requests, quotes, or anything not covered here, email roger@planyourpassing.org.
Quick facts
The one-page summary
- Founded
- 2026
- Founder
- Roger Daniel Grubb
- Headquartered
- Pinole, California (East Bay)
- Category
- Family-side estate planning platform
- Business model
- Freemium content + book ($19.99) + community ($47/mo) + B2B partner program
- Audience
- American families navigating estate decisions; professionals serving them (realtors, advisors, attorneys, CPAs)
- Mission
- Make every family's end-of-life decisions clearer, kinder, and faster than the alternative.
- Founder credentials
- California Realtor (15 yrs), recovery sponsor (21 yrs)
- Tech stack
- Next.js, TypeScript, Vercel, Stripe, Resend
Logo
Wordmark and lockup
Dark variant
Light variant
Brand colors
Palette
Brand Gold
#BF9B30
Primary accent — CTAs, links, brand mark
Ink
#0A0A0A
Hero background, footer, dark-mode surfaces
Ivory
#F6F4EF
Section backgrounds, card surfaces
Charcoal
#1D1D1F
Primary text on light surfaces
Muted
#6E6E73
Secondary text, captions
Typography
Type system
Inter
The family layer.
Sans-serif — UI, body, headings
300, 400, 500, 600, 700, 800
Cormorant Garamond
The family layer.
Serif — display headlines, blog body
400, 500, 600 + italic
Both fonts are loaded from Google Fonts. Free for commercial use.
Founder photo
Roger Grubb headshot
High-resolution headshot available on request. Email roger@planyourpassing.org with the publication name and intended use; we'll send a 4K JPG within 24 hours.
Preferred crop
Shoulders-up, eyes at upper third, neutral background.
Caption
“Roger Grubb, founder of Plan Your Passing.”
Credit
Photo courtesy of Plan Your Passing. No external photographer credit required.
Usage
Do & don't
Do
- Use the SVG logo wherever possible — it scales without quality loss.
- Maintain at least 24px of clear space around the logo on all sides.
- Use Brand Gold (#BF9B30) for accents, not for large fills (avoids fatigue).
- Pair the logo with its full lockup ('Plan Your Passing · The Family Guide') in formal contexts.
- When quoting Roger, attribute as 'Roger Grubb, founder, Plan Your Passing.'
Don't
- Don't modify the logo colors. The gold-on-black or black-on-ivory pairings are the only two approved.
- Don't stretch, rotate, or recolor the logo.
- Don't recreate the wordmark in another font. Use the supplied SVG.
- Don't imply endorsement, affiliation, or partnership unless one exists in writing.
- Don't use the logo as part of a critical, satirical, or political composition.
Need more?
For story angles, exclusive interviews, embargoed launch news, or anything that requires Roger directly, contact us below.