Section 1
Three client email scripts — by season
These map to the natural rhythm of a tax practice: pre-season (January), mid-year planning (June/July), and post-event (when you learn a client lost a family member).
Email 1 — PRE-SEASON (early January)
Subject: One question before tax season — and a free planning tool
Hi [First name],
Quick note before we get into your [year] return.
If anything in your family changed last year — a death, a serious
diagnosis, an inheritance you received, a parent who moved in with
you — please flag it in the document upload portal or reply to
this email. These events trigger tax issues that are easy to miss
if I'm not looking for them.
Specifically:
• Inherited an account, real estate, or other asset?
There's a step-up in basis that needs documenting now,
not later. A “date of death appraisal” should
happen within 6 months of the death.
• Are you an executor for someone's estate?
There may be a Final 1040, a Form 706 estate return (if the
estate exceeds federal/state threshold), and a 1041 estate
income tax return — all separate from your personal return.
• Did you receive a large gift?
Usually no income tax issue for you, but a Form 709 may have
been needed on the giver's side.
• Are your parents over 70 and you don't know their
estate-planning status?
This isn't a tax issue — yet. It becomes one fast when
something happens. I'd rather start the conversation in
January than catch up in April.
I built a free planning portal for clients who want background on
the estate side. Plain English, no legalese. Most useful is the
“47-point family readiness checklist” for thinking
through what's in order:
yourfirm.planyourpassing.org/resources/checklist
If you want a 30-minute call to talk through any family planning
issues before we file, my calendar is at [link or phone].
See you for tax season.
— [Your Name], [Designation]
[Firm Name]
[License # · State]
[Required Circular 230 footer]
Email 2 — MID-YEAR (June/July, after tax season)
Subject: Mid-year check-in — and the estate-planning gap most
families ignore
Hi [First name],
Now that we're out of tax season, the next few months are
the best time of year to handle the planning work that
filing-deadline pressure never leaves room for.
Three specific areas I'd like to flag for you (or your
parents, depending on family stage):
1. BENEFICIARY ALIGNMENT
Pull up the beneficiary designation on every retirement
account, life insurance policy, and TOD account. Confirm
they match what your will says — or what you want them to
say. The most common error I see in client estates is a
beneficiary form from 1998 that names an ex-spouse. The
will doesn't fix this; the beneficiary form controls.
2. STEP-UP BASIS DOCUMENTATION
If you've inherited anything in the last 3 years and
we haven't documented the date-of-death value yet —
we should. The longer you wait, the harder the
documentation gets, and the IRS challenge risk grows.
3. ROTH CONVERSION PLANNING
Mid-year is when we can model whether a partial Roth
conversion makes sense for your situation. This is also
where estate planning intersects with tax planning — the
Roth-vs-Traditional decision for your heirs depends on the
generational tax-bracket spread.
I've put together a free planning portal for clients (and
family of clients) who want a starting framework:
yourfirm.planyourpassing.org
Most-clicked resources:
• 47-point estate readiness checklist
• 50-state probate cost calculator
• The 8 documents framework
• Inherited IRA RMD decision tree (post-SECURE Act)
Three time blocks where I have open meeting slots this month:
[insert 3 specific dates/times].
Reply to grab one, or just text [direct phone].
— [Your Name], [Designation]
[Firm Name]
[Required Circular 230 footer]
Email 3 — POST-EVENT (within 2 weeks of learning a client lost a family member)
Subject: First, I'm sorry — and then, a few practical things
that have time-sensitive deadlines
[First name],
I just heard about [family member's first name]. I'm
sorry. Take this email at whatever pace works for you.
When you have capacity, there are some tax-side items that have
calendar deadlines. I'm laying them out below so you have
them when you're ready, not because you need to do them
today.
DEADLINES IN ORDER
1. DATE-OF-DEATH APPRAISAL (within 6 months)
Real estate, business interests, significant collectibles,
and any asset that may need step-up basis later. A licensed
appraiser, dated the date of death (or the alternate
valuation date 6 months later, by election). Cost typically
$400–$600 for a residential property; more for unique
assets.
2. FINAL 1040 (due by April 15 of the year following death)
The decedent's final personal income tax return,
covering income from January 1 through the date of death.
3. FORM 706 (due 9 months after date of death, with
6-month extension available)
Only if the gross estate exceeds the federal exemption
([current year exemption — verify with current tax tables]).
Also required at lower thresholds in states with their own
estate tax. Even if no tax is due, filing 706 may be useful
for portability election or basis documentation.
4. FORM 1041 (estate income tax return)
Required if the estate has more than $600 of gross income
during the period from date of death through estate
closing. Most estates need this. Annual return until the
estate is closed.
5. INHERITED IRA RMD (depends on relationship)
If you inherited an IRA, the post-SECURE Act rules require
most non-spouse beneficiaries to fully distribute within 10
years — but the annual RMD requirement during that window
depends on whether the decedent had already reached their
Required Beginning Date. We'll work through this
together when you're ready.
PRACTICAL FIRST STEPS
1. Get 10 copies of the death certificate. You'll need
them for every financial institution.
2. Don't close any accounts yet. We need to inventory
first.
3. If the decedent had a will or trust, get a copy to the
probate attorney before the estate-distribution clock
starts.
4. If there was no will, that's called “intestate
succession” — the state has default rules. They're
summarized for your state at
yourfirm.planyourpassing.org/by-state.
5. Schedule a 60-minute call with me whenever you're
ready. There's no rush. I'll walk you through
the estate-year tax workflow specifically.
If there are siblings or other family members involved in the
estate, feel free to forward this email to them. The same
deadlines apply to whoever is handling the tax side.
Take care of yourself first.
— [Your Name], [Designation]
[Firm Name]
Direct: [phone]
[Required Circular 230 footer]
Section 2
Three social posts (LinkedIn + Facebook + X)